One live session with Melanie Goodman and Kristina God on running both platforms as one system, so your visibility turns into readers, subscribers and clients you own.
LinkedIn is where people meet you. Substack is where the relationship deepens.
Most professionals treat LinkedIn and Substack as two separate jobs. Twice the content, half the results, and a growing suspicion that neither is working.
We run them as one system with a clear order. A strong LinkedIn post sends the right people to subscribe. A useful newsletter gives you depth, authority and fresh material to take back to LinkedIn.
Around it goes, compounding over time, without you writing twice as much. In this masterclass we show you how to build it for yourself.
Practical, step by step and focused on the how. You will leave knowing exactly what to change on each platform first.
You have a network and some reach. You want a list you own and a place for deeper writing.
Your newsletter is good. Too few of the right people know it exists.
You sell expertise and want visibility that turns into enquiries, without hype or spammy tactics.
You want one sensible routine across two platforms, not ten channels and a burnt-out weekend.
A few of Melanie's 135+ LinkedIn recommendations, plus feedback from the LinkedIn-Substack Flywheel Bootcamp.
In a short slot she packed in genuinely practical, immediately usable advice and the level of engagement spoke for itself. What stood out was how grounded and jargon-free her approach is. The team came away energised and already thinking differently about how they show up on LinkedIn.
I started implementing Melanie's fantastic free teaching lessons and after a few months decided I would be even better served engaging her directly. I have seen a huge increase in engagement, I get many positive responses and have increased my reach.
I joined the bootcamp to understand Substack so I can make a strong start over there, but I was really surprised to learn so much about LinkedIn in the process too!
What impressed me most was that Melanie doesn't simply share theory. She provides actionable advice based on real-world experience. Her background in law, combined with her extensive LinkedIn knowledge, gives her a unique perspective that very few consultants can offer.
Great session, Melanie! Super practical and straight to the point. You even got me excited about LinkedIn for the first time. Didn't think that was possible.
Wanted to tell you again how much I learned and how much I enjoyed the bootcamp last week.
I had set a goal that I hoped to reach within three months, yet Melanie helped me surpass it in just one month. I was also consistently impressed by her responsiveness.
If you're looking for LinkedIn optimisation that's intelligent, commercial, and genuinely tailored, I recommend getting in touch with Melanie.
Melanie showed me so many features of LinkedIn that I never knew about. She optimised the SEO of my profile and suggested changes that I would never have thought of. Well worth the investment.
Melanie has been fantastic for me and my business. She is incredibly user-friendly for a technological numpty like me. I couldn't recommend her highly enough.
From Melanie's LinkedIn recommendations (2025 to 2026) and the March 2026 LinkedIn-Substack Flywheel Bootcamp.
Melanie and Kristina ran the LinkedIn-Substack Flywheel Bootcamp together earlier this year. This masterclass distils the parts people asked about most.
Practising social media policy lawyer and CPD-accredited LinkedIn trainer. Melanie built her business on LinkedIn, then built a 22,000-subscriber Substack from it. She teaches professionals to use LinkedIn intelligently, without hacks, hype or spam.
Read The Link Tank™️ →
Substack Top 15 International Bestseller, author of Substack For Dummies (Wiley), award-winning marketing professional and MBA. Kristina built The Online Writing Club around a corporate job and two small children.
Follow Kristina on Substack →Full price £110
2½ hours plus live Q&A
Monday 23 November
5pm UK · 6pm CET · 12pm ET
Joining details are emailed after registration.
No. If you are on one, we show you how to add the other properly. If you are on neither, you will leave with a clear starting point for both.
The masterclass is on Monday 23 November at 5pm UK time. That is 6pm in Paris, Berlin and Zurich, 12pm in New York and 9am in Los Angeles.
The masterclass runs for 2½ hours, followed by a live Q&A with Melanie and Kristina.
No. It suits founders, consultants, coaches, creators and professionals of every kind who want their expertise to be seen and to build an audience they own.
The full price is £110. The early bird price is £50, and the early bird code is already applied when you click through to checkout. Any sales tax or VAT for your location is added at checkout.
Join Melanie Goodman and Kristina God live, bring your questions, and leave with a plan for LinkedIn and Substack that fits the week you actually have.
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